About Us

Mission Statement
“Our aim is to provide clients with straight-forward and effective advice on their financial services needs. We are committed to ensuring that with clear communications, clients are able to make informed decisions on their insurance and investments, and by making those informed decisions they will be in control of their future.”

Our Vision
At IAS, it’s our aim to deliver professional and comprehensive financial services to our clients. We are in a position to do this because:

- we are passionate about success for our clients and our company
- we have the resources to objectively determine the best solution on a client-by-client basis
- we develop strong relationships with clients through regular communication
- we have over 38 years of experience giving financial advice

Our Values
- Respect for each other
- Trust and honesty
- Results oriented integrity
- “Can do” attitude
- Ongoing skills development
- Community

History
IAS (Insurance Advisory Service (NSW) Pty Ltd) is a wholly Australian owned financial services company providing advice to business and personal clients on a range of products including insurance and financial planning.
We are a national business that understands the local market.

While IAS has a core focus on providing financial services solutions for small to medium-sized businesses, we also have an extensive portfolio of long term personal clients.
We know the issues and risks that concern businesses and individuals.

The shareholders and directors of IAS are Doug and Carol Brassett (AAII), and Cathrine Baker, who collectively have been in the industry since 1970. Over the past 38 years an ever increasing synergy has grown between insurance, investment and financial services and IAS‘s extensive experience means they are able to provide a comprehensive solution to corporate and individual clients’ requirements.
We know the products that best suit your needs.

We are members of the Steadfast Group Limited, which is an unlisted public company comprising of 278 medium sized, AFS licensed insurance brokerages. Steadfast is Australia’s largest autonomous Insurance Broker cluster Group, generating in excess of $2.5 billion in annual premium turnover.

Our relationship with Steadfast Group is a strong one. Our membership is beneficial to us, and ultimately clients, because it allows us to maintain our independence but also have the strength to negotiate better terms, conditions from underwriters, premium funders and strategic alliance partners.
We have the power to find the best product/value option for you.

IAS is a family business. The family’s second generation is now involved, providing a dynamic new approach that is helping IAS provide an even better product and service offering to clients. They are tasked with developing the business to aim higher in everything it does, and this will result in increased success for the company and our clients.
Our success will contribute to your success.

Associations
Steadfast Group
NIBA (National Insurance Brokers Association)
AAP (Associated Advisory Practices)
IBD (Insurance Brokers Disputes Limited)
FOS (Financial Ombudsman Service)
AFA (Association of Financial Advisors Ltd)
ANZIIF (Australian and New Zealand Institute of Insurance and Finance)